The internet allows us to unapologetically be ourselves. It could even be seen as a “laboratory for identity exploration” (Buchanan and Tamsin). Some theorists have suggested our “actual” selves, which we portray via social interactions, differ from our “true” selves which are portrayed online (Mckenna), and social media has created a quintessential platform to allow us to do so. A specific subcategory that falls into this action is memes. 

    Think about a time you’ve been scrolling  through Instagram, twitter, facebook, or whatever social media platform you use, and came across a meme and thought “that’s so me.” But how can a simple picture and short caption be so relatable? This idea is what makes memes such a “cultural phenomenon; they’re both personal and universal all at the same time” (Chatzidakis). And for this reason, memes are a staple figure of online interactions. 

    Meme creation is driven by an individual's own interests and experiences. For example, if someone is taking a chemistry class, they will be more successful and have more interest in making a meme reflecting the struggles in that class, versus if they made one for a math class, given that they don't take the class. This idea ties into self-expression through memes. Posting a meme that is relative to a person also introduces them to people who are like them - or cater to similar interests. Those who like and share your post will be the ones who understand the message that was being portrayed, and ultimately agree with it - or in some cases, disagree. 

    All in all, memes have played an important role in today's internet community as a way for creators to express themselves and find others similar to them.

​